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DCD Lesson 5A: Sparking Interest
Did you know that Sparking the right interest leads to stronger completion intent?
DCD Lesson 5A WEB: Sparking Interest
You can read a bit more about online completion intent in Education Myth #2.
Understanding a learner’s motivation helps the designer / facilitator adapt their basic course material to specific motivations.
Sparking Interest: Why are they here?
Why did someone, anyone, sign up for your course? Maybe you were recommended to them by a trusted colleague. Maybe you had some great promo material on IG / FB or LinkedIn. Or maybe they just stumbled across your material and signed up. However there is one thing all of these scenarios have in common, they all have a need they think you might have a solution for.
Their needs will vary. It could be skill based, or knowledge based or a need to fix something or a need to make a passive income. Regardless of the need, they are looking for a solution.
